Management Edge Limited – Abuja, FCT

Who we are

Management Edge is a World class Business, IT-consulting and Technology firm with a global reputation. We provide technology based cutting-edge solutions that meet business needs and requirements.

Our workforce is exceptionally diverse, consisting of talented professional men and women from all parts of the country.          

Our management team brings together a rich combination of expertise and culture. We see our diversity as a vital strategic advantage and actively seek to build on it by attracting talented individuals from a wide range of cultural, geographic and educational background.

Purpose of the position

We are looking for a Digital Marketing specialist to support expansion and growth of our company services and products.

This role requires creativity and innovation in content creation, design, analysis, and management. This position is responsible for Web design and optimization, Marketing Automation, SEO, PPC and using analytics to drive engagement and conversion. Proficiency in graphics, web advertising, social media and web development is a must for the ideal candidate. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns and landing page tests.

Keywords: Problem Solving, Digital Marketing, Help Desk Experience, Verbal Communication, Visual arts, Web Analytics, Customer Service, Quality Focus, PC Proficiency, Web Traffic, Social Media, Content creation

What you’ll do

• Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
• Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
• Work closely with Business Development Team Lead to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns.
• Collaborate with Business Development Team Lead to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
• Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.
• Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives.
• Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.
• Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.
• Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
• Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients.
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.

Who you are

• Bachelor’s degree in marketing, Visual arts, communications, or related field. A postgraduate degree is desirable.
• 3 or more years relevant business experience in a digital marketing or advertising agency environment.
• Experience working in high-tech business sector will be an added advantage.
• Experience implementing Digital Marketing strategies in B2B sales environment strongly preferred.
• Exhibit strong ability to think logically, problem solving skills, attention to detail, strong customer focus 
• Ability to interact confidently with stakeholders to establish what the problem is and explain the solution.